/* ===========================================================
   Concept Pro — site institucional
   =========================================================== */
:root{
  --navy:#123A63; --navy-2:#1E5A9C; --ink:#14212E; --muted:#5B7896;
  --line:#E5EAF0; --bg:#FFFFFF; --bg-2:#F5F9FC;
  --accent-1:#37C6E8; --accent-2:#2E86FF;
  --accent: linear-gradient(90deg,var(--accent-1),var(--accent-2));
  --shadow: 0 20px 50px -20px rgba(18,58,99,0.25);
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{ margin:0; font-family:'Poppins',Arial,sans-serif; color:var(--ink); background:var(--bg); -webkit-font-smoothing:antialiased; }
h1,h2,h3{ margin:0 0 14px; font-weight:800; }
p{ margin:0 0 14px; color:var(--muted); line-height:1.6; }
a{ text-decoration:none; }
.eyebrow{ display:block; color:var(--accent-2); font-weight:700; font-size:0.78rem; text-transform:uppercase; letter-spacing:0.12em; margin-bottom:10px; }
.eyebrow.center{ text-align:center; }
.hl{ background:var(--accent); -webkit-background-clip:text; background-clip:text; color:transparent; }

/* ---------- BOTÕES ---------- */
.btn-primary{ display:inline-block; background:var(--navy); color:#fff; font-weight:700; padding:15px 30px; border-radius:12px; box-shadow:var(--shadow); }
.btn-primary:hover{ background:var(--navy-2); }
.btn-outline{ display:inline-block; background:transparent; color:var(--navy); font-weight:700; padding:15px 30px; border-radius:12px; border:1.5px solid var(--line); }
.btn-ghost{ color:var(--navy); font-weight:700; font-size:0.92rem; padding:10px 18px; border-radius:999px; border:1.5px solid var(--line); }
.btn-card{ display:inline-block; background:var(--navy); color:#fff; font-weight:700; font-size:0.88rem; padding:11px 18px; border-radius:10px; text-align:center; }
.btn-card-outline{ display:inline-block; background:#fff; color:var(--navy); font-weight:700; font-size:0.88rem; padding:11px 18px; border-radius:10px; text-align:center; border:1.5px solid var(--navy); }

/* ---------- TOPBAR ---------- */
.topbar{ display:flex; justify-content:space-between; align-items:center; padding:20px 6vw; position:sticky; top:0; background:rgba(255,255,255,0.9); backdrop-filter:blur(8px); z-index:20; border-bottom:1px solid var(--line); }
.brand{ display:flex; align-items:center; gap:10px; font-weight:800; font-size:1.1rem; color:var(--navy); }
.brand img{ width:34px; height:34px; border-radius:9px; }
.brand b{ color:var(--accent-2); }

/* ---------- HERO ---------- */
.hero{ background:linear-gradient(180deg,#F5F9FC,#fff); padding:90px 6vw 70px; }
.hero-inner{ max-width:780px; margin:0 auto; text-align:center; }
.hero h1{ font-size:clamp(2.1rem,5vw,3.4rem); line-height:1.15; color:var(--navy); }
.hero p{ font-size:1.1rem; max-width:600px; margin:0 auto 30px; }
.hero-ctas{ display:flex; gap:16px; justify-content:center; flex-wrap:wrap; }

/* ---------- VALORES ---------- */
.valores{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; max-width:1100px; margin:0 auto; padding:50px 6vw; }
.valor{ text-align:center; padding:28px 20px; }
.valor .ico{ font-size:2.2rem; display:block; margin-bottom:12px; }
.valor h3{ font-size:1.05rem; color:var(--navy); }
.valor p{ font-size:0.92rem; margin:0; }

/* ---------- APPS ---------- */
.apps{ background:var(--bg-2); padding:70px 6vw 80px; text-align:center; }
.apps h2{ font-size:clamp(1.6rem,3.5vw,2.2rem); color:var(--navy); max-width:600px; margin:0 auto 12px; }
.apps-sub{ max-width:620px; margin:0 auto 26px; }
.filtros{ display:flex; gap:8px; justify-content:center; flex-wrap:wrap; margin:0 auto 34px; }
.filtro{ font:inherit; font-size:0.86rem; font-weight:700; color:var(--navy); background:#fff; border:1.5px solid var(--line); padding:9px 16px; border-radius:999px; cursor:pointer; transition:all .15s; }
.filtro:hover{ border-color:var(--accent-2); }
.filtro.ativo{ background:var(--navy); color:#fff; border-color:var(--navy); }
.apps-grid{ display:grid; grid-template-columns:repeat(auto-fill,minmax(300px,1fr)); gap:24px; max-width:1200px; margin:0 auto; text-align:left; }
.app-card{ background:#fff; border:1px solid var(--line); border-radius:20px; overflow:hidden; display:flex; flex-direction:column; box-shadow:0 4px 14px rgba(18,58,99,0.06); position:relative; transition:transform .2s, box-shadow .2s; }
.app-card:hover{ transform:translateY(-6px); box-shadow:0 22px 44px -18px rgba(18,58,99,0.35); }
.app-card[hidden]{ display:none; }
.app-card.destaque{ border:2px solid var(--cor); }
.app-card .card-body{ padding:26px 24px 24px; display:flex; flex-direction:column; flex:1; }

/* capa */
.capa{ position:relative; aspect-ratio:16/10; background-color:#111; background-size:cover; background-position:center; }
.capa::before{ content:""; position:absolute; inset:0; background:linear-gradient(180deg,rgba(0,0,0,.35) 0%,rgba(0,0,0,0) 30%,rgba(0,0,0,.25) 50%,rgba(0,0,0,.88) 100%); }
.capa::after{ content:""; position:absolute; left:0; right:0; bottom:0; height:5px; background:var(--cor); }
.capa-pronta::before, .capa-logo::before{ background:linear-gradient(180deg,rgba(0,0,0,.25),transparent 30%); }
.capa-pronta .publico{ top:auto; bottom:14px; }
.capa-logo{ display:flex; align-items:center; justify-content:center; }
.capa-logo-img{ position:relative; width:62%; max-width:240px; filter:drop-shadow(0 8px 18px rgba(0,0,0,.6)); }
.capa-marca{ position:absolute; left:18px; right:18px; bottom:22px; }
.wordmark{ display:block; font-weight:900; font-style:italic; font-size:2.1rem; line-height:1; color:#fff; letter-spacing:-0.01em; text-shadow:0 3px 14px rgba(0,0,0,.55); }
.wordmark b{ color:var(--cor); font-weight:900; }
.slogan{ display:block; margin-top:6px; color:#fff; font-size:0.86rem; font-weight:600; line-height:1.35; text-shadow:0 2px 8px rgba(0,0,0,.7); max-width:85%; }
.publico{ position:absolute; top:12px; left:12px; background:rgba(0,0,0,.6); color:#fff; font-size:0.72rem; font-weight:700; padding:6px 11px; border-radius:999px; backdrop-filter:blur(4px); border:1px solid rgba(255,255,255,.18); }
.app-ico{ position:absolute; right:16px; bottom:-20px; width:48px; height:48px; border-radius:13px; object-fit:cover; box-shadow:0 8px 18px rgba(0,0,0,.3); border:3px solid #fff; background:#111; z-index:2; }
.tag-novo{ position:absolute; top:12px; right:12px; background:var(--cor); color:var(--cor-txt); font-size:0.68rem; font-weight:800; text-transform:uppercase; letter-spacing:0.05em; padding:6px 12px; border-radius:999px; z-index:2; }
.app-card h3{ font-size:1.2rem; color:var(--navy); margin:0 0 6px; }
.app-card p{ font-size:0.9rem; margin:0 0 12px; }
.beneficios{ list-style:none; padding:0; margin:0 0 18px; flex:1; }
.beneficios li{ position:relative; padding-left:26px; margin-bottom:8px; font-size:0.88rem; color:var(--ink); line-height:1.45; }
.beneficios li::before{ content:"✓"; position:absolute; left:0; top:1px; width:18px; height:18px; border-radius:50%; background:var(--cor); color:var(--cor-txt); font-size:0.7rem; font-weight:900; display:flex; align-items:center; justify-content:center; }
.preco{ display:block; font-size:0.95rem; color:var(--navy); margin-bottom:14px; padding-top:14px; border-top:1px dashed var(--line); }
.preco b{ font-size:1.25rem; }
.preco .lanc{ color:var(--accent-2); font-weight:800; }
.card-ctas{ display:flex; gap:10px; }
.card-ctas a{ flex:1; }
.app-card .btn-card{ transition:filter .15s; }
.app-card .btn-card:hover{ filter:brightness(1.2); }

/* ---------- HERO PHOTO ---------- */
.hero-photo{ max-width:920px; margin:44px auto 0; border-radius:20px; overflow:hidden; box-shadow:var(--shadow); aspect-ratio:20/9; background-size:cover; background-position:center 78%; position:relative; }
.hero-photo::after{ content:""; position:absolute; inset:0; background:linear-gradient(0deg,rgba(18,58,99,0.35),transparent 60%); }
.card-ctas{ display:flex; gap:10px; flex-wrap:wrap; }

/* ---------- HISTÓRIA ---------- */
.historia{ background:linear-gradient(135deg,var(--navy),var(--navy-2)); color:#fff; padding:80px 6vw; }
.historia-inner{ max-width:720px; margin:0 auto; }
.historia .eyebrow{ color:var(--accent-1); }
.historia h2{ color:#fff; font-size:clamp(1.6rem,3.5vw,2.3rem); }
.historia p{ color:#C7D6E6; font-size:1.05rem; }
.historia p:first-of-type{ color:#fff; font-size:1.25rem; font-weight:600; }

/* ---------- CTA FINAL ---------- */
.cta-final{ text-align:center; padding:80px 6vw; }
.cta-final h2{ color:var(--navy); font-size:clamp(1.5rem,3vw,2rem); }
.cta-final p{ font-size:1.05rem; margin-bottom:26px; }

/* ---------- RODAPÉ ---------- */
.rodape{ display:flex; align-items:center; justify-content:center; gap:10px; padding:30px 6vw; border-top:1px solid var(--line); font-size:0.82rem; color:var(--muted); }
.rodape img{ width:22px; height:22px; border-radius:6px; }

/* ---------- WHATSAPP FLUTUANTE ---------- */
.whats-flutuante{ position:fixed; bottom:22px; right:22px; background:#25D366; color:#fff; width:58px; height:58px; border-radius:50%; display:flex; align-items:center; justify-content:center; box-shadow:0 10px 26px rgba(37,211,102,0.45); z-index:50; }
.whats-flutuante:hover{ filter:brightness(1.05); }

@media (max-width:640px){
  .apps-grid{ grid-template-columns:1fr; }
  .wordmark{ font-size:1.9rem; }
  .valores{ grid-template-columns:1fr; }
  .topbar{ padding:16px 20px; }
}

/* ---------- SOB MEDIDA ---------- */
.sob{ padding:80px 6vw 70px; text-align:center; background:#fff; }
.sob h2{ font-size:clamp(1.6rem,3.5vw,2.3rem); color:var(--navy); max-width:720px; margin:0 auto 12px; }
.sob-sub{ max-width:680px; margin:0 auto 34px; }
.sob-grid{ display:grid; grid-template-columns:repeat(auto-fill,minmax(210px,1fr)); gap:20px; max-width:1200px; margin:0 auto; }
.sob-item{ display:block; background:#fff; border:1px solid var(--line); border-radius:18px; overflow:hidden; box-shadow:0 4px 14px rgba(18,58,99,0.06); transition:transform .2s, box-shadow .2s; }
.sob-item:hover{ transform:translateY(-6px); box-shadow:0 22px 44px -18px rgba(18,58,99,0.35); }
.sob-item img{ display:block; width:100%; aspect-ratio:4/5; object-fit:cover; object-position:top; }
.sob-item span{ display:block; padding:12px 14px; font-weight:700; font-size:0.92rem; color:var(--navy); text-align:left; }
.sob-obs{ font-size:0.8rem; margin:14px 0 0; }
.sob-preco{ max-width:900px; margin:34px auto 0; display:flex; gap:24px; align-items:center; justify-content:space-between; flex-wrap:wrap; text-align:left; background:linear-gradient(160deg,#16305A,#0E2141); border-radius:22px; padding:28px 30px; box-shadow:var(--shadow); }
.sob-preco span{ display:block; color:#C6D6EE; font-size:0.95rem; }
.sob-preco b{ display:block; font-size:2.6rem; line-height:1.1; color:#5FC8FF; }
.sob-preco small{ display:block; color:#C6D6EE; font-size:0.85rem; max-width:420px; margin-top:6px; line-height:1.5; }
.sob-ctas{ display:flex; gap:12px; flex-wrap:wrap; }
.sob-ctas .btn-primary{ background:#fff; color:var(--navy); }
.sob-ctas .btn-outline{ color:#fff; border-color:rgba(255,255,255,.35); }
@media (max-width:600px){ .sob-grid{ grid-template-columns:1fr 1fr; gap:12px; } .sob-item span{ font-size:0.8rem; padding:9px 10px; } .sob-preco{ padding:24px 20px; } }
.sob-growth{ max-width:760px; margin:18px auto 0; background:#FFF6EC; border:1px solid #FFE0BD; border-radius:14px; padding:14px 18px; font-size:0.95rem; color:#7A4A12; }
.sob-growth a{ color:#C25E00; }

/* ---------- MENU ---------- */
.menu{ display:flex; align-items:center; gap:22px; }
.menu a{ color:var(--navy); font-weight:600; font-size:0.92rem; }
@media (max-width:760px){ .menu a:not(.btn-ghost){ display:none; } }

/* ---------- NICHOS (sob medida) ---------- */
.nichos{ display:grid; grid-template-columns:repeat(auto-fill,minmax(520px,1fr)); gap:24px; max-width:1200px; margin:0 auto; text-align:left; }
.nicho{ display:flex; gap:22px; background:#fff; border:1px solid var(--line); border-radius:20px; padding:18px; box-shadow:0 4px 14px rgba(18,58,99,0.06); }
.nicho-img{ flex:none; width:190px; }
.nicho-img img{ display:block; width:100%; border-radius:14px; aspect-ratio:4/5; object-fit:cover; object-position:top; box-shadow:0 10px 24px -14px rgba(18,58,99,.5); }
.nicho-txt{ display:flex; flex-direction:column; min-width:0; }
.nicho h3{ font-size:1.15rem; color:var(--navy); margin:0 0 6px; }
.nicho-arg{ font-style:italic; color:var(--accent-2); font-weight:600; font-size:0.92rem; margin:0 0 10px; }
.nicho-lbl{ display:block; font-size:0.72rem; text-transform:uppercase; letter-spacing:.1em; color:var(--muted); margin:6px 0 6px; }
.nicho ul, .pet-lista{ list-style:none; padding:0; margin:0 0 8px; }
.nicho li, .pet-lista li{ position:relative; padding-left:24px; margin-bottom:6px; font-size:0.88rem; color:var(--ink); line-height:1.45; }
.nicho li::before, .pet-lista li::before{ content:"✓"; position:absolute; left:0; top:1px; width:17px; height:17px; border-radius:50%; background:var(--accent-2); color:#fff; font-size:0.66rem; font-weight:800; display:flex; align-items:center; justify-content:center; }
.nicho-res{ font-size:0.9rem; color:var(--ink); background:var(--bg-2); border-left:3px solid var(--accent-1); border-radius:0 10px 10px 0; padding:8px 12px; margin:0 0 14px; }
.nicho .btn-card{ align-self:flex-start; margin-top:auto; }
@media (max-width:600px){ .nichos{ grid-template-columns:1fr; } .nicho{ flex-direction:column; } .nicho-img{ width:100%; } .nicho-img img{ aspect-ratio:auto; max-height:420px; object-fit:contain; background:var(--bg-2); } }

/* ---------- CONCEPT PET ---------- */
.pet{ background:#FBF6F1; padding:80px 6vw 60px; }
.pet-inner{ max-width:1150px; margin:0 auto; display:flex; gap:40px; align-items:center; }
.pet-txt{ flex:1; min-width:0; }
.pet h2{ font-size:clamp(1.5rem,3.2vw,2.1rem); color:var(--navy); }
.pet .eyebrow{ color:#8E1B2B; }
.pet .hl{ background:none; color:#8E1B2B; }
.pet-lista li::before{ background:#8E1B2B; }
.pet .nicho-res{ background:#fff; border-left-color:#8E1B2B; }
.pet .btn-primary{ background:#8E1B2B; }
.pet-telas{ flex:none; display:flex; gap:14px; }
.pet-telas figure{ margin:0; width:180px; }
.pet-telas img{ display:block; width:100%; border-radius:22px; border:6px solid #111; box-shadow:0 20px 40px -20px rgba(0,0,0,.5); }
.pet-telas figcaption{ text-align:center; font-size:0.8rem; font-weight:700; color:var(--navy); margin-top:8px; }
.pet .sob-obs{ text-align:center; }
@media (max-width:900px){ .pet-inner{ flex-direction:column; } .so-desk{ display:none; } .pet-telas figure{ width:46vw; max-width:200px; } }

/* ---------- MARKETING (CONCEPT GROWTH) ---------- */
.mkt{ background:linear-gradient(160deg,#0F172A,#111827 60%,#0B1220); color:#E2E8F0; padding:80px 6vw; }
.mkt-inner{ max-width:1150px; margin:0 auto; text-align:center; }
.mkt .eyebrow{ color:#34D399; }
.mkt h2{ color:#fff; font-size:clamp(1.6rem,3.5vw,2.3rem); max-width:760px; margin:0 auto 12px; }
.mkt .hl{ background:none; color:#34D399; }
.mkt-sub{ color:#CBD5E1; max-width:680px; margin:0 auto 34px; }
.mkt-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:16px; text-align:left; }
.mkt-card{ background:rgba(15,23,42,.7); border:1px solid rgba(52,211,153,.3); border-radius:18px; padding:20px; }
.mkt-card span{ font-size:1.5rem; }
.mkt-card b{ display:block; color:#fff; font-size:1.02rem; margin:8px 0 6px; }
.mkt-card p{ color:#B6C2D2; font-size:0.88rem; margin:0; }
.mkt-case{ display:flex; gap:28px; align-items:center; text-align:left; margin:34px 0 0; background:rgba(16,185,129,.08); border:1px solid rgba(52,211,153,.3); border-radius:22px; padding:22px; }
.mkt-case-img{ display:flex; gap:12px; flex:none; }
.mkt-case-img img{ width:130px; border-radius:16px; border:4px solid #0b0b0c; display:block; }
.mkt-case-img img.so-desk{ width:170px; border:0; border-radius:12px; }
.mkt-case h3{ color:#fff; font-size:1.4rem; margin:0 0 8px; }
.mkt-case p{ color:#CBD5E1; margin:0; }
.mkt-planos{ display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin:30px 0 10px; }
.mkt-planos div{ background:#fff; color:var(--ink); border-radius:16px; padding:18px; }
.mkt-planos b{ display:block; color:#047857; font-size:1rem; }
.mkt-planos span{ display:block; font-size:1.5rem; font-weight:800; color:#0F172A; }
.mkt-planos small{ color:#5B6B7F; }
.mkt-obs{ color:#94A3B8; font-size:0.82rem; margin:0 0 24px; }
.mkt .btn-primary{ background:#10B981; color:#04281C; }
.mkt .btn-outline{ color:#fff; border-color:rgba(255,255,255,.3); }
@media (max-width:820px){ .mkt-grid, .mkt-planos{ grid-template-columns:1fr; } .mkt-case{ flex-direction:column; } .mkt-case-img img{ width:42vw; max-width:160px; } .mkt-case-img img.so-desk{ display:none; } }

/* ---------- CONTATO ---------- */
.contato{ padding:80px 6vw; background:var(--bg-2); }
.contato-inner{ max-width:1000px; margin:0 auto; display:flex; gap:40px; align-items:center; }
.contato-txt{ flex:1; }
.contato h2{ color:var(--navy); font-size:clamp(1.6rem,3.5vw,2.3rem); }
.contato-ctas{ display:flex; gap:12px; flex-wrap:wrap; margin-top:10px; }
.contato-ig{ margin-top:18px; }
.contato-ig a{ color:var(--accent-2); font-weight:700; }
.autor{ flex:none; width:260px; text-align:center; }
.autor img{ width:200px; height:200px; border-radius:50%; object-fit:cover; border:5px solid #fff; box-shadow:var(--shadow); }
.autor b{ display:block; color:var(--navy); font-size:1.15rem; margin-top:14px; }
.autor span{ display:block; color:var(--muted); font-size:0.86rem; }
@media (max-width:760px){ .contato-inner{ flex-direction:column-reverse; text-align:center; } .contato-ctas{ justify-content:center; } .autor img{ width:150px; height:150px; } }
.fones{ display:grid; grid-template-columns:1fr 1fr; gap:12px; margin-top:16px; max-width:560px; }
.fones a{ background:#fff; border:1px solid var(--line); border-radius:14px; padding:12px 16px; }
.fones b{ display:block; color:var(--navy); font-size:1.02rem; }
.fones span{ display:block; color:var(--muted); font-size:0.8rem; }
@media (max-width:760px){ .fones{ grid-template-columns:1fr; margin-left:auto; margin-right:auto; } }

/* ---------- ATENDIMENTO COM IA (dentro da Concept Growth) ---------- */
.ia-box{ margin:34px 0 10px; text-align:left; border-radius:22px; padding:26px; border:1px solid rgba(52,211,153,.4);
  background:radial-gradient(120% 140% at 100% 0%, rgba(16,185,129,.22), transparent 55%), rgba(15,23,42,.8); }
.ia-box h3{ color:#fff; font-size:clamp(1.3rem,2.6vw,1.7rem); margin:0 0 8px; }
.ia-box p{ color:#CBD5E1; }
.ia-planos{ display:grid; grid-template-columns:repeat(3,1fr); gap:12px; margin:16px 0 8px; }
.ia-planos div{ background:#0B1220; border:1px solid rgba(255,255,255,.08); border-radius:16px; padding:16px; }
.ia-planos div.d{ border-color:#10B981; box-shadow:0 0 0 3px rgba(16,185,129,.15); }
.ia-planos b{ display:block; color:#fff; font-size:.98rem; }
.ia-planos span{ display:block; color:#34D399; font-weight:800; font-size:1.25rem; margin-top:4px; }
.ia-planos small{ color:#94A3B8; font-size:.8rem; }
.ia-obs{ font-size:.82rem; color:#94A3B8 !important; margin:4px 0 16px; }
@media (max-width:820px){ .ia-planos{ grid-template-columns:1fr; } }